UX Design Studio for Charities and Non-profits.
Built around real people.
UX Design Studio for Charities and Non-profits.
Built around real people.
UX Design Studio for Charities and Non-profits.
Built around real people.
Decent is a UX design studio crafting user experiences through research, testing and design to transform the brands that do good.
Design has the power to change how people experience the world — even in small, everyday moments. I started Decent Studio because I wanted to use that power for good.
I work with organisations who share that belief — purpose-driven teams who want their digital products to do justice to the people they serve. Thoughtful process, honest collaboration.
The designer.
I'm Luke, a Bath-based freelance UX designer.
Most digital products are designed for the organisation, not the user. I work with charities and purpose-driven teams to flip that — building experiences that are clear, accessible, and genuinely useful to the people they're trying to reach.
UI & UX Design.
UI & UX Design.
Ideas turned into digital products that are intuitive, accessible, and built around the people using them.
User flows and wireframes
High-fidelity screen designs
Interactive Figma prototype
A product your users actually want to use
Less time fixing problems after launch
User Analysis.
User Analysis.
Understanding your users before anything gets designed — so every decision is grounded in something real.
User interviews and observation
Persona development
Empathy and journey mapping
Design decisions backed by real insight
A clearer understanding of your users
Web Design.
Web Design.
A website that reflects the quality of your work — clear, easy to navigate, and designed to convert.
UX-led page structure and layout
High-fidelity visual design + Dev Ready
Content and copy guidance
More people finding what they need
A website that works as hard as you do
UX Audits.
UX Audits.
Something feels off! I'll tell you exactly what's working, what isn't, and what to fix first.
Evaluation of existing product
Prioritised findings report
Quick wins and long-term recommendations
A clear, prioritised plan of next steps
Quick wins you can act on immediately
Decent is a UX design studio crafting user experiences through research, testing and design to transform the brands that do good.
Design has the power to change how people experience the world — even in small, everyday moments. We started Decent Studio because we wanted to use that power for good.
We work with organisations who share that belief — purpose-driven teams who want their digital products to do justice to the people they serve. Thoughtful process, honest collaboration.
Charity Design Flow
A structured design process built for charities — so your digital product is clear, confident, and actually connects with your users.
Most charities don't have a design problem. They have a clarity problem.
Their website exists, their donation page works (sort of), their sign-up flow is live. But somewhere between the organisation and the people it's trying to reach, something gets lost.
Charity Design Flow is how I fix that. A process that starts with your users — who they are, what they need, where they get stuck — and ends with a digital product that actually works for them.
Charity Design Flow: Core
A clear, honest review of your digital product. What's working, what isn't, and where to focus first.
Review of up to 5 key pages or flows
Priority recommendations - quick wins and bigger fixes
Plain language findings report
30-min walkthrough call
Best for small charities look for quick clarity.
£800
1 - 2 Weeks | Fixed Fee
Recommended
Charity Design Flow: Plus
Research, insight, and buildable designs — everything you need to move your digital product forward with confidence.
Everything in Core plus:
Discovery session
2 personas and a user journey map
Developer-ready handover
Best for charities planning a refresh and want to ground it in what their users actually need.
£2,000
3 - 5 Weeks | Fixed Fee
Charity Design Flow: Pro
A longer collaboration for bigger digital projects — from research through to tested, production-ready designs.
Everything in Plus
High-fidelity designs
Interactive prototype
Comprehensive Design system
Usability testing
Structure review
Best for charities looking for full understanding of their users and a polished product journey.
From £3,400
6 - 8 Weeks | Scoped together
UI & UX Design.
Ideas turned into digital products that are intuitive, accessible, and built around the people using them.
User flows and wireframes
High-fidelity screen designs
Interactive Figma prototype
A product your users actually want to use
Less time fixing problems after launch
User Analysis.
Understanding your users before anything gets designed — so every decision is grounded in something real.
User interviews and observation
Persona development
Empathy and journey mapping
Design decisions backed by real insight
A clearer understanding of your users
Web Design.
A website that reflects the quality of your work — clear, easy to navigate, and designed to convert.
UX-led page structure and layout
High-fidelity visual design + Dev Ready
Content and copy guidance
More people finding what they need
A website that works as hard as you do
UX Audits.
Something feels off! I'll tell you exactly what's working, what isn't, and what to fix first.
Evaluation of existing product
Prioritised findings report
Quick wins and long-term recommendations
A clear, prioritised plan of next steps
Quick wins you can act on immediately
The Charity Design Flow
A structured design process built for charities — so your digital product is clear, confident, and actually connects with your users.
Most charities don't have a design problem. They have a clarity problem.
Their website exists, their donation page works (sort of), their sign-up flow is live. But somewhere between the organisation and the people it's trying to reach, something gets lost.
Charity Design Flow is how I fix that. A process that starts with your users — who they are, what they need, where they get stuck — and ends with a digital product that actually works for them.
Charity Design Flow: Core
A clear, honest review of your digital product. What's working, what isn't, and where to focus first.
Review of up to 5 key pages or flows
Priority recommendations - quick wins and bigger fixes
Findings report
30-min walkthrough call
Best for small charities look for quick clarity.
£800
1 - 2 Weeks | Fixed Fee
Recommended
Charity Design Flow: Plus
Research, insight, and buildable designs—everything you need to move your digital product forward with confidence.
Everything in Core plus:
Discovery session
2 personas and a user journey map
Developer-ready handover
Best for charities planning a refresh and want understand their users actually need.
£2,000
3 - 5 Weeks | Fixed Fee
Charity Design Flow: Pro
A longer collaboration for bigger digital projects—from research through to tested, production-ready designs.
Everything in Plus
High-fidelity designs
Interactive prototype
Comprehensive Design system
Usability testing
Structure review
Best for charities looking for full understanding of their users and a polished product journey.
From £3,400
6 - 8 Weeks | Scoped together
The designer.
I'm Luke, a Bath-based freelance UX designer.
Most digital products are designed for the organisation, not the user. I work with charities and purpose-driven teams to flip that — building experiences that are clear, accessible, and genuinely useful to the people they're trying to reach.
Decent is a UX design studio crafting user experiences through research, testing and design to transform the brands that do good.
Design has the power to change how people experience the world — even in small, everyday moments. I started Decent Studio because I wanted to use that power for good.
I work with organisations who share that belief — purpose-driven teams who want their digital products to do justice to the people they serve. Thoughtful process, honest collaboration.
Charity Design Flow
A structured design process built for charities — so your digital product is clear, confident, and actually connects with your users.
Most charities don't have a design problem. They have a clarity problem.
Their website exists, their donation page works (sort of), their sign-up flow is live. But somewhere between the organisation and the people it's trying to reach, something gets lost.
Charity Design Flow is how I fix that. A process that starts with your users — who they are, what they need, where they get stuck — and ends with a digital product that actually works for them.
Charity Design Flow: Core
A clear, honest review of your digital product. What's working, what isn't, and where to focus first.
Review of up to 5 key pages or flows
Priority recommendations - quick wins and bigger fixes
Plain language findings report
30-min walkthrough call
Best for small charities look for quick clarity.
£650
1 - 2 Weeks | Fixed Fee
Recommended
Charity Design Flow: Plus
Research, insight, and buildable designs — everything you need to move your digital product forward with confidence.
Everything in Core plus:
Discovery session
2 personas and a user journey map
Developer-ready handover
Best for charities planning a refresh and want to ground it in what their users actually need.
£1,800
3 - 5 Weeks | Fixed Fee
Charity Design Flow: Pro
A longer collaboration for bigger digital projects — from research through to tested, production-ready designs.
Everything in Plus
High-fidelity designs
Interactive prototype
Comprehensive Design system
Usability testing
Structure review
Best for charities looking for full understanding of their users and a polished product journey.
From £3,000
6 - 8 Weeks | Scoped together
Hear what my customers are saying.
Jac Stone
Director - MiStone marketing
"Luke completely transformed our homepage – it’s fresh, engaging and exactly what we needed. He made the whole process easy and enjoyable."
UI & UX Design.
Ideas turned into digital products that are intuitive, accessible, and built around the people using them.
User flows and wireframes
High-fidelity screen designs
Interactive Figma prototype
A product your users actually want to use
Less time fixing problems after launch
User Analysis.
Understanding your users before anything gets designed — so every decision is grounded in something real.
User interviews and observation
Persona development
Empathy and journey mapping
Design decisions backed by real insight
A clearer understanding of your users
Web Design.
A website that reflects the quality of your work — clear, easy to navigate, and designed to convert.
UX-led page structure and layout
High-fidelity visual design + Dev Ready
Content and copy guidance
More people finding what they need
A website that works as hard as you do
UX Audits.
Something feels off! I'll tell you exactly what's working, what isn't, and what to fix first.
Evaluation of existing product
Prioritised findings report
Quick wins and long-term recommendations
A clear, prioritised plan of next steps
Quick wins you can act on immediately
Hear what my customers are saying.
Jac Stone
Director - MiStone marketing
"Luke completely transformed our homepage – it’s fresh, engaging and exactly what we needed. He made the whole process easy and enjoyable."
Common problems. Sorted.
You don't need to know what UX design is to know that something isn't working. Maybe your website feels confusing, people aren't taking the actions you hoped, or you've got a digital idea but don't know where to start. That's where I come in.
My website isn't working the way it should
People are visiting but not staying, engaging, or finding what they need. I'll dig into why, identify where things are breaking down, and redesign the experience so it actually works for the people using it.
I want more people to take action
Whether that's buying, signing up, getting in touch, or simply spending more time with your product — I design journeys that feel natural and remove the friction that stops people from following through.
I need a new digital product or website
Got an idea but not sure how to bring it to life? I'll work with you from the very beginning — understanding your users, shaping the concept, and designing something that genuinely serves the people you're trying to reach.
I know something's wrong but I'm not sure what
Sometimes you just know the experience feels off. I can come in, review what you have, and give you a clear picture of what's working, what isn't, and what to do about it.
I need to understand my users better
You know your product, but you're not sure you truly know the people using it. I can help you find out — through research, interviews, and testing — so every decision you make going forward is grounded in something real.
I have a project with a clear brief
Got a defined piece of work with a clear start and end? I work on a project basis with a fixed scope and timeline — so you know exactly what you're getting and when.
I'm not sure where I'm based matters
I'm based in Bath but work with clients across the UK. Happy to explore workshops, kick-offs, or key moments in a way that suits everyone!
I need to make every penny count
Good design doesn't have to mean big agency prices. I work with organisations of all sizes and am happy to have an honest conversation about budget early on — so we can figure out what's possible and make sure you get the most value from every penny spent.
The designer.
Decent by nature.
I'm Luke, a Bath-based freelance UX designer. With five years in the UX space and a genuine curiosity for how people behave with digital products, I work with charities and purpose-driven teams to create experiences that actually work for the people using them.
Hear what my customers are saying.
Jac Stone
Director - MiStone marketing
"Luke completely transformed our homepage – it’s fresh, engaging and exactly what we needed. He made the whole process easy and enjoyable."
Common problems.
Sorted.
My website isn't working the way it should
People are visiting but not staying, engaging, or finding what they need. I'll dig into why, identify where things are breaking down, and redesign the experience so it actually works for the people using it.
I want more people to take action
Whether that's buying, signing up, getting in touch, or simply spending more time with your product — I design journeys that feel natural and remove the friction that stops people from following through.
I need a new digital product or website
Got an idea but not sure how to bring it to life? I'll work with you from the very beginning — understanding your users, shaping the concept, and designing something that genuinely serves the people you're trying to reach.
I know something's wrong but I'm not sure what
Sometimes you just know the experience feels off. I can come in, review what you have, and give you a clear picture of what's working, what isn't, and what to do about it.
I need to understand my users better
You know your product, but you're not sure you truly know the people using it. I can help you find out — through research, interviews, and testing — so every decision you make going forward is grounded in something real.
I have a project with a clear brief
Got a defined piece of work with a clear start and end? I work on a project basis with a fixed scope and timeline — so you know exactly what you're getting and when.
I'm not sure where I'm based matters
I'm based in Bath but work with clients across the UK. Happy to explore workshops, kick-offs, or key moments in a way that suits everyone!
I need to make every penny count
Good design doesn't have to mean big agency prices. I work with organisations of all sizes and am happy to have an honest conversation about budget early on — so we can figure out what's possible and make sure you get the most value from every penny spent.
Common problems. Sorted.
You don't need to know what UX design is to know that something isn't working. Maybe your website feels confusing, people aren't taking the actions you hoped, or you've got a digital idea but don't know where to start. That's where I come in.
My website isn't working the way it should
People are visiting but not staying, engaging, or finding what they need. I'll dig into why, identify where things are breaking down, and redesign the experience so it actually works for the people using it.
I want more people to take action
Whether that's buying, signing up, getting in touch, or simply spending more time with your product — I design journeys that feel natural and remove the friction that stops people from following through.
I need a new digital product or website
Got an idea but not sure how to bring it to life? I'll work with you from the very beginning — understanding your users, shaping the concept, and designing something that genuinely serves the people you're trying to reach.
I know something's wrong but I'm not sure what
Sometimes you just know the experience feels off. I can come in, review what you have, and give you a clear picture of what's working, what isn't, and what to do about it.
I need to understand my users better
You know your product, but you're not sure you truly know the people using it. I can help you find out — through research, interviews, and testing — so every decision you make going forward is grounded in something real.
I have a project with a clear brief
Got a defined piece of work with a clear start and end? I work on a project basis with a fixed scope and timeline — so you know exactly what you're getting and when.
I'm not sure where I'm based matters
I'm based in Bath but work with clients across the UK. Happy to explore workshops, kick-offs, or key moments in a way that suits everyone!
I need to make every penny count
Good design doesn't have to mean big agency prices. I work with organisations of all sizes and am happy to have an honest conversation about budget early on — so we can figure out what's possible and make sure you get the most value from every penny spent.
How we can help.
The core services.
UI & UX Design.
A digital experience your users actually understand.
Clear, accessible design built around the people using it — from the first wireframe to the final screen.
User Research.
Real insight into what your users need.
Before anything gets designed, I find out what your users actually think, feel, and struggle with.
Journey Mapping.
A shared understanding of where users get lost.
I map out the full experience from your user's point of view.
UX Audit.
A clear picture of what's not working — and why.
I review your existing product or website, identify where users are getting lost, and hand you a prioritised list of what to fix first.